Treefrog introduces Treefrog Groove, a new collection of tactile, textured prefinished wood veneer laminates. Available now in seven wood veneer looks, Treefrog Groove includes Treefrog favorites like Wengé and Black Oak, plus new “Lati” designs, with a modern patterning. Treefrog Groove is part of Treefrog’s collection of more than 40 real wood veneer laminates. Available in either 4’x 8’ or 4’x10’ size sheets. Call or visit to learn more. (800) 830-5448 treefrogveneer.com
What is a real wood veneer laminate?
Essentially, it’s a laminate that’s made with a wood veneer face instead of paper, or another material. In Treefrog’s case, it’s engineered wood, a unique process that uses more commonly occurring and fast-growing tree species to replicate the look and feel of more exotic, and oftentimes endangered, species.
Another benefit of engineered wood is consistency. The manufacturing process produces a reliable and consistent selection, sheet after sheet, for design spaces of any size, which cannot always be said of natural veneer selection.
To make it a laminate, this consistent, reliable and beautiful wood veneer is pressed atop a postformable laminate backer, which makes installation and layup easier. The sheet, usually 4’ x 8’ (Treefrog Groove and custom are 4’ x 10’) is topcoated with polyurethane, matté, bright silk, or gloss.
The result is a stunningly beautiful and functional real wood veneer laminate.