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During the first week of May, URBATEK, part of the Porcelanosa Group presented the revamped Less collection to clients. By applying ceramic nanotechnology to the collection’s high-tech manufacturing process, Less has been brought up to date, with special emphasis being given to its high resistance, durability and design appeal. Throughout the previous year, Less had become increasingly popular among more faithful enthusiasts of the URBATEK through-body porcelain tile range. So much was this the case that the series now comes in a wide variety of formats (60x60-30-15-10-5 and 30x30) in two of URBATEK’s most popular finishes, polished and nature. URBATEK, Porcelanosa Group’s specialist brand for the architectural sector, has optimized its production processes with a view to Less playing a key role in the evolution of its foreign markets. Countries like France, Italy and the UK have shown a keen interest in Less and it has now been introduced to the American market, with the launch of the new ON PROMOTION series in Mexico and Peru. Thanks to the collection’s success since its launch, Less is able to boast a first-class production process, unparalleled quality controls and, as ever, the unbeatable sales and post-sales service that has characterized Porcelanosa Grupo since its original creation.
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- Posted on November 19 2012 by dat architecture