Federico Hernandez
Owner
from 482 W. San Ysidro Blvd. Suite. 1801, San Diego, United States
Design Thinking Evangelist, Brand, Identity, Packaging and in-store design consultant.
Specialized in Latin market. US & Mexico
Leader of Design efforts to deliver effectively clients brand Identities that entice consumers to understand, prefer and select their brands. "first moment of truth." strategist and executioner.
As a Design director leads process of creating and executing designs, collaborate with multi functional partners, establish and manage budgets, direct and coach designers, design firms, and teach and drive passion for design with business partners.
Specialized in Packaging and In-store developement with a deep and team understanding of business strategy and brand equities.
19 years design experience and more than 12 years as Design Director, 7 years specialized in Brands, Packaging design and Instore new-to-the-world platforms, experiences and innovation strategies.
Experienced monitoring market qualitative and quantitative tools, visual audits and an understanding of the needs of the different channels to adapt/improve designs if needed.
Monitoring competition for key design strategies. Qualify, develop and manage supplier agency partners.
Deep understanding of fast moving and ever-changing category and Design vernacular. Understanding/ awareness of intersection of different categories, from food and beverages to Fashion/ Design/ Beauty trends.
Specialized in Latin market. US & Mexico
Leader of Design efforts to deliver effectively clients brand Identities that entice consumers to understand, prefer and select their brands. "first moment of truth." strategist and executioner.
As a Design director leads process of creating and executing designs, collaborate with multi functional partners, establish and manage budgets, direct and coach designers, design firms, and teach and drive passion for design with business partners.
Specialized in Packaging and In-store developement with a deep and team understanding of business strategy and brand equities.
19 years design experience and more than 12 years as Design Director, 7 years specialized in Brands, Packaging design and Instore new-to-the-world platforms, experiences and innovation strategies.
Experienced monitoring market qualitative and quantitative tools, visual audits and an understanding of the needs of the different channels to adapt/improve designs if needed.
Monitoring competition for key design strategies. Qualify, develop and manage supplier agency partners.
Deep understanding of fast moving and ever-changing category and Design vernacular. Understanding/ awareness of intersection of different categories, from food and beverages to Fashion/ Design/ Beauty trends.
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