Roberto de Lorenzo

Roberto de Lorenzo was born in Seregno, Italy, in 1963. At the beginning of his professional life, he supports his father in the family business which makes world-famous sofa bed mechanisms. After graduating in 1983, he starts Kover in 1985, a company that specialises in the manufacture of quilted coverings and sofa beds for third parties. Thanks to the experience and ''know-how'' acquired over the years, in 1996 he launches Milano Bedding. The brand immediately establishes itself as of one of the market leaders in the very specific sector of innovative and quality sofa beds, by combining design and attention to detail. In order to pursue his goal, he collaborates with several designers, putting at their disposal all his expertise in the fields of engineering, manufacturing, communications and marketing, allowing them to maximise their potential towards the development of new projects. He believes in achieving his objectives: the Milano Bedding project's aims have been fulfilled and the brand offers perfect quality: 'at home, comfort and design are both essential, as well as the full customer’s satisfaction.