Smashbox Cosmetics - a spin-off of trendy Smashbox photo studios in Los Angeles - opened its first bespoke international installation in Douglas Berlin, Friedrichsstrasse. The design refers to the look and feel of a photo studio and captures the vibe of the fashion, the glamour and the scene that put Smashbox studios on the map. The product is “staged” in white boundary less space with focused lighting to create a scenario of highlights and shadows. Equipment to hold up shelving, displays and accessories is reminiscent of studio grip equipment. To support Smashbox’ image as “the digital brand” in the industry, the installation features ipads with video content and the possibility of live streams from Smashbox studios in L.A. as well as direct link ups with social media for customers to share their on-counter experience.
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