9/11 memorial

For the World Trade Center Memorial, architect Michael Arad imagined a pair of reflective pools at the location of the towers’ footprints. When his entry was selected as a contender among seven other finalists, Arad invited Squared Design Lab to serve as design and visualization consultants in order to transform his ideas into a compelling architectural proposal. Drawings, renderings, and a one minute animation of the proposed design comprised several private presentations for the competition jury as well as a major public exhibition in New York. Eventually, the project was awarded first prize from a pool of over 5,200 entries - the largest design competition in history - and gained massive media coverage from the press around the globe. Since then, Squared Design Lab has been working closely with the National September 11 Memorial & Museum and numerous other design firms to visualize the most prominent project of our time in New York.