Hanjie Wanda Square is a new luxury shopping plaza located in the Wuhan Central Culture Centre, one of the most important areas of Wuhan City in China.
Following a competition in 2011, with design entries from national and international architects, UNStudio’s overall design was selected by Wanda as the winning entry for the facade and interior of the Hanjie Wanda Square. The shopping plaza houses international brand stores, world-class boutiques, catering outlets and cinemas.
In UNStudio’s design the concept of luxury is incorporated by means of focussing on the craftsmanship of noble, yet simple materials and combines both contemporary and traditional design elements in one concept.
Ben van Berkel: “Reflection, light and pattern are used throughout the Hanjie Wanda Square to create an almost fantastical world. New microcosms and experiences are created for the shopper, similar perhaps to the world of theatre, whereby the retail complex becomes almost a stage or a place of performance and offers a variety of different impressions and experiences to the visitor.”
Synergy of flows For the design of the Hanjie Wanda Square attention and visitor flows are guided from the main routes towards the facades and entrances of the building. From the three main entrances visitor flows are thereafter guided to two interior atria. The concept of ‘synergy of flows’ is key to all of the design components; the fluid articulation of the building envelope, the programming of the dynamic façade lighting and its content and the interior pattern language which guides customers from the central atria to the upper levels and throughout the building via linking corridors.
Façade design The façade design reflects the handcrafted combination of two materials: polished stainless steel and patterned glass. These two materials are crafted into nine differently trimmed, but standardised spheres. Their specific positions in relation to each other recreate the effect of movement and reflection in water, or the sensuous folds of silk fabric.