Ombrellificio Poggesi srl

The business started in the mid-1960s when traditional craftsmen with an entrepreneurial spirit started to produce umbrellas as rain shelters. In those boom years, when Italy was no longer agriculture-based but not yet industrial and the local market was the real centre of commerce, production rapidly changed from rain umbrellas to market stall shading. The next step was to flank professional market production with garden umbrellas: the classic umbrella with a wooden central pole and canopy in ecru cotton. From that moment on, Ombrellificio Poggesi has developed its product range in terms of design, materials, function and style. Changes in life-style led to the garden being considered as an extension of living space and this in turn required great commitment on the part of Poggesi to constantly update the design, production and patenting of their very attractive, state-of-the-art, side-arm umbrellas. These developments placed Ombrellificio Poggesi among the sector leaders in a very short space of time.