LEOLUX

In 1934 a factory is founded that will become famous as Leolux. In 1948, the brothers Jan and Ton Sanders buy this factory and decide on a more modern line influenced by Danish and Italian design. This modern furniture is given the name of Leolux: the luxury (modern) furniture from the factory with the lion (Leo) in its logo. Leolux becomes a household name and a serious player in the modern furniture market.

In 1981 Jeroen Sanders and Johan van Beek form the new board of directors. Their course is based on the notions of their predecessors, albeit with an interpretation entirely of their own. The furniture is striking and distinctive in colour, quality and comfort. Advertisements, photography and trade fair booths stand out from the norm. Innovation and functionality are becoming ever more important. Leolux becomes a serious International player at a high-quality level. 

In 2012, the third Leolux generation takes over the helm. Sebastiaan Sanders becomes the face of Leolux and develops a portfolio with - alongside Leolux - new strong brands such as Pode and Leolux LX (contract), each with its own position in the market. Leolux is investing in sustainable materials and production methods, in contemporary communication and innovative, headstrong contemporary products. To give the various brands their own identity, Leolux is working with freelance art directors who supervise design, photography, trade fair presentations and product development. Studio Roderick Vos has been working on the corporate identity of the Pode brand since 2016. From 2020, Studio Truly Truly (Kate & Joel Booy) is responsible for the art direction of the Leolux brand.