InEmotion Design Lab

InEmotion Design Lab, a young factory set up in Fiumicello (UD) in 2008 based on the intuition of Stefano Paron, is a research and innovation project promoted by “Paron Arredamenti”, a historical Friulian furnishing company specialised in quality furnishing items for the contract sector. InEmotion Design Lab is a laboratory of ideas, styles, thoughts, where designers train in direct contact with production, to interpret the best of contemporary Made in Italy. InEmotion products are mainly for the contract sector. They work on innovation, through a search for materials used (e.g. industrial waste, innovative and eco-compatible materials) and original concepts (nature, fashion, art as an integral part of furnishing). Besides care taken over functionality, single projects stand out for their ability to generate emotion, with highly characterised shapes. Through a strong tradition boasting deep roots in a long family and company history, InEmotion means to add value to the best Made in Italy designers. Recovering that design culture based on doing, InEmotion wants architects and designers to live the entire product creation process. From idea to prototype, from concept to development, solving all practical problems linked to project feasibility, by confronting themselves with master craftsmen specialised wood-workers, young designers find new stimuli and make the most of their personal attitudes, skills and intuitions. InEmotion is a real "factory" offering fertile soil and professional skills from very different areas: it also involves goldsmiths, stylists and botanists generating contamination. These fertile meetings lead to unique products interpreting the best of contemporary Made in Italy.