Avenida means avenue in Spanish, a word filled with connotations of discovery. It’s exactly what Isabel Saiz had in mind when she founded her business in 2010. Her dream was to bring “new and unexpected designs, beauty and quality to home accessories.” Previously Head of Marketing at Farrow & Ball, Isabel has been in charge of the National Trust Home Collection, and Delicious Art at the National Gallery, London. She is also a proud winner of the International Design Effectiveness Awards. With Avenida Home, her creative energy has found the perfect outlet. Isabel manages the overall brand and the entire creative and production process. Her eldest son Luis, has also joined the growing family business. Following a career in marketing and PR with positions at the Swatch Group, the Economist and Lexis PR, he now overlooks sales and customer relationship.
All Avenida Home accessories are created in the studio in Bath and are made by skilled local people and artisans in small family-owned factories in the UK and Europe. Isabel also works with exceptional artists and designers to create Avenida’s exclusive pieces. This means a design might start out as a painting or as an illustration, before adorning a unique piece of homeware. Each individual item is then crafted with the best quality materials to reflect the original piece of art and to maximise its functionality. The result are always beautiful, practical pieces that can be used and enjoyed for a long time. Colourful, modern and individual – every Avenida Home accessory tells a particular story, and all collections share a contemporary, yet timeless feel.
