Atelier Analogia Project

Analogia Project is the result of collaboration between designer Adrea Mancuso and architect Emilia Serra. After their degree in Italy, they met at the Royal College of Art , London, in 2010. Andrea Mancuso is a designer with a long experience with design product both on one-off and large scale production. His visual language is based on a sense of irony and surprise. Emilia Serra is an architect and a researcher at RCA focused on how to combine 3d digital technologies with traditional craftsmanship skills in order to help their valorization. Their design studio approach is based on exploring the everydayness and turning it into wonderment. Everyday space and objects represent ourselves, our past and memory, they embody our history and culture. Starting from entities that are normally taken for granted, AM and ES use everyday space and objects as a source of inspiration, wonder and surprise. Their methodology is experimental and based on the conservation and development of traditional craftsmanship skills combined with contemporary digital technologies. Their works, being installations, products or interiors, have a strong narrative connotation and each project is a pretext to tell a new story to people. Designing wonderment from everydayness Since establishing the studio in 2011 AP’s work has been exhibited, amongst others, at the Victoria & Albert Museum of London, published worldwide (New York Times, Elle Décor, Icon, Frame, …) and commissioned to create site-specific installations (Maison Hermès in Tokyo, Design Days Dubai, LYNfabrikken in Denmark,...)