APICER CERAMICS PORTUGAL DOES IT BETTER

APICER – Portuguese Association of the Ceramics Industry was created in December 20, 1996, from the combined effort of the three associations that for more than 20 years have shared the national ceramics sector representation, thus assuming, within this context, the role of being the only associative structure of the sector national wide. According to the Association's Statutes, all the singular and collective companies can be ordinary members, whatever their legal nature is, and whose activities in the national territory are classifiable in the various sub sectors of the ceramic industries. Encompasses the following departments: - Ceramic finishes (floors and coatings); - Special ceramics (refractory, electro technical products and others); - Structural ceramics (tiles, bricks, cap vaults, stoneware pipes and rustic bricks); - Sanitary ware ceramics; - Utilitarian and decorative ceramics. MISSIONThe Association's mission is to represent its members of the national ceramics' industry and to defend their business interests, in order to promote the sector's competitiveness growth, thus assuring a sustainable development and the cooperation's improvement between companies and sectors. VISION APICER wants to be the reference institution as far as leadership and the dynamics of the ceramic sector are concerned. VALUES CERAMICS PORTUGAL DOES IT BETTER Innovation Open attitude and curiosity over the dynamic trends of technology, towards changes in the members' needs, new ideas and new relationship opportunities. Integrity A strong commitment with solid working ethics, integrity, honesty and quality. Respect For the principles of economical, social and environmental sustainable development. Team spirit and solidarity High level of tolerance to other ideas and opinions, as well as a tireless will to cooperate proactively with the others. Pragmatism A more practical than dogmatic approach to the business world.