Will Alsop is a prominent architect who established ALL Design in 2011 and currently works on smaller scale artworks and buildings as well as large-scale urban planning and design initiatives. His practice is an international operation guided by the principle that architecture is both vehicle and symbol of social change and renewal. The philosophy extends from the design of individual buildings to embrace broader principles of urbanism and city development. By abandoning the hegemony of an acceptable style, he has rendered the whole process of architecture one of increasing fluidity and transparency; a new and refreshing position for architecture both in the UK and elsewhere. Will has specialised in large-scale master plans and regeneration projects for boroughs and districts in Almere, Rotterdam, Groningen, Berlin, Manchester, Middlesbrough, and Barnsley, for which he won the 2003 Architects' Journal Award for Architecture. Yet, it is iconic and irreverent designs such as the Glenwood Power Plant in Yonkers, New York and the Sharp Centre for Design for the Ontario College of Art and Design in Toronto that have established him as a visionary in the field of architecture.
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